Smythson secures new IT support deal

Smythson – a manufacturer and retailer of luxury leather goods such as diaries, books and handbags – has upgraded its IT support as it continues its international growth journey.

The UK business, which operates several stores in London and has a presence in standalone showrooms and department stores across the world, including North America and Asia, is using Nottingham-based Retail Assist for global out-of-hours IT support.

Head office and distribution centre workers now have desktop support, while a Retail Assist analyst has been placed at Smythson on a full-time basis to support stores with any ‘in hours’ IT issues impacting business.

The decision to work with Retail Assist comes nine months after the arrival of Eoin O’Connell as Smythson’s head of IT. O’Connell has previously held senior IT roles at companies such as hotel group Dorchester Collection and Virgin Holidays, as well taking a lead technology position for the London Olympics and Paralympics in 2012.

Smythson participated in this month’s London Fashion Week, where it revealed its autumn/winter 2019 range at a special event at the capital's Somerset House.

And like many luxury brands, Smythson is prmoting a range of product personalisation services, including a bespoke online stationery platform. Customers can also ‘gold stamp’ their stationery and other leather products, allowing them to add motifs or lettering to create unique keepsakes or gifts.

The brand's products appear in the likes of Harrods, Harvey Nichols and Selfridges in the UK, and Le Bon Marche in France. It is also a stockist for Barneys, Bloomingdales and Nordstrom, among others, in the US.