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Skopes reveals new store format prior to UK expansion

Menswear brand Skopes has revealed its new retail format, developed as part of a relaunch as a contemporary suit brand. The format will debut at Westfield London next month.

Established in 1948, the company is seeking to establish itself as a nationwide chain while maintaining its Leeds-based identity. Design agency Dalziel & Pow has developed the new store format and brand identity for the project.

The store has been developed to offer a fun and hospitable environment while providing education about choosing and buying suits. Visuals show transparent frame displays in the front window to show ranges, fitting with the brand’s strategy to present ranges by occasion and outfit rather than category.

“As a brand we are constantly looking to evolve to ensure we remain relevant in today’s market place. The consumer deserves a high level of service that is truly ‘experiential’, evoking all the sense,” says Skopes managing director Simon Cope.