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Shufersa inks deal with Amazon Go rival Trigo Vision

Israel’s Shufersal has become the first supermarket chain globally to install Trigo Vision’s artificial intelligence (AI) and machine learning-powered retail platform across its 272 stores. 

The latter emerged from stealth in July with a seed round of $7 million funding by UK-Israel based Hetz Ventures and Vertex Ventures Israel. It is taking on the likes of Amazon Go in the frictionless checkout race. 

There are currently six Amazon Go stores in play, three in Seattle, two in Chicago (with two more coming soon to the Windy City) and one in San Francisco (a second will open this winter). Amazon is also looking to launch in New York in the near future.

“We are very excited to begin the process of development and embedding of Trigo Vision’s retail automation platform in order to offer our customers a completely seamless checkout experience," says Itzik Abercohen, CEO of Shufersal, Israel's longest-standing supermarket chain, whose first branch was launched in the 1950s.

“This venture will also drive efficiency and minimise costs across our operation. Its scalability and flexibility also means that we can roll-out this technology across all of our stores, whether small express shops or larger hypermarkets.” 

Michael Gabay, CEO and co-founder of Trigo Vision, comments: “This deal will accelerate our development in a real store environment with real customers rather than trialling our technology in a concept store or lab development. We strongly believe this is the right approach to develop cutting-edge technology that brings value to customers.” 

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