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Shopify latest vendor to open physical space for retailers

Canada-based retail technology company Shopify said on Tuesday that it will be opening a physical space in the US, as a way of showcasing its solutions to the retail industry.

The point of sale and eCommerce platform provider made the announcement at its annual Unite conference in Toronto, promising a destination where retailers can visit “to help grow their business”.

Shopify revealed that the space will be a permanent hub for its products, services, and new technology, as well as acting as “a source of support, inspiration, and education for retailers”.

The announcement came as the technology business announced a range of new solutions aimed at helping retailers – mainly small-to-medium-sized enterprises – become more efficient and digitally savvy.

"We want to give a voice to all kinds of entrepreneurs around the world,” explained Shopify CEO Tobi Lutke.

“And that means making it easier for them to run a business and become successful. Unite is when we show the world our progress on this journey, and invite our developer and partner community to join us."

Shopify is the latest in a line of technology companies opening new physical premises to showcase their latest solutions, and to provide dedicated meeting places for existing clients, potential customers and partners.

Last month, supply chain solutions provider JDA Software opened a new office and experience centre in London, highlighting its heightened focus on the UK market. The vendor says it will use the office, at The Gherkin, to showcase its innovations with customers in the UK and across mainland Europe.

Back in 2016, Samsung Electronics opened Samsung 837 in New York, describing the facility as a living lab and digital playground where it can host events and showcase its latest technology.

The venue, which does not stock products to sell, is home to an auditorium which can cater for large-scale events, while it also contains a broadcast studio, the technology company's marketing centre of excellence, and other digital touchpoints where visitors to engage with the brand.

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