Shop Direct’s CTO exits in board reshuffle

Shop Direct’s group retail, technology and data director, Jon Rudoe, has decided to “step down from his role” and leave the business, following a reshuffle of the pureplay retailer’s board.

Rudoe is leaving Shop Direct little more than a year after taking the board-level position where he left his role as digital and technology director at Sainsbury’s.

Shop Direct said it has reshaped its board to “drive increased customer-centricity”, but Rudoe’s departure leaves a vacancy in the all-important role of leading the e-tailer’s technology strategy.

Until Shop Direct finds a replacement, interim CIO JM Domaingue, will report to the group CEO Henry Birch, who joined the business himself in March.

“Reshaping our executive board in this way is a big and important change for Shop Direct and reflects how serious we are about building a truly customer-centric digital business in order to create a winning customer experience,” said Birch.

“Technology already plays a vital role in our business and it will continue to grow in strategic importance as we move forward. Having a heavy-hitting CTO at the boardroom table will ensure that we remain ahead of the curve and geared up to adapt to technological developments.

“I would like to thank Jon Rudoe for his significant contribution to the business. Jon drove substantial and lasting change during his time at Shop Direct. He led our digital transformation, oversaw the realignment of our ecommerce team to the customer journey, and elevated the importance of technology and data intelligence at board level.”

Other board changes include promoting group product director, Sam Perkins, to group retail director.

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