Shop Direct appoints new CEO

Henry Birch is to join Shop Direct as its new CEO.

The parent of, and, Birch has been chief executive officer of Rank Group since 2014, and previously spent four years as CEO of William Hill Online.

Henry Birch said: “I’m thrilled to be joining as unique and ambitious a business as Shop Direct. The company has been through an extraordinarily rapid and successful transformation over the last five years and flatly refuses to slow down. I’m looking forward to driving continued growth as Shop Direct continues to outpace its competition, and am excited to join the team to carve out the next chapter.”

Aidan Barclay, Chairman of Shop Direct, said: “Henry is an experienced CEO and an exceptional leader. From both Rank Group and William Hill Online, he brings a track record of reshaping businesses to become more customer-focused, data-driven and technology-enabled while simultaneously driving outstanding financial performance.

“We’re delighted to attract somebody of Henry’s calibre and very much look forward to working with him as we continue the digital transformation of Shop Direct.”

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