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Self-service train station boutique for Nespresso

Coffee brand Nespresso is to extend its use of self-service boutique stores to aim at busy commuters on-the-go. The first branch will open at London Bridge Station in January 2020.

Nespresso has been introducing a number of new store formats, including self-service micro-boutiques in Cardiff and Peterborough, and an immersive, experiential store in High Wycombe.

The London Bridge store has been designed by Universal Design Studio, which has been working with Nespresso for some years. The store will allow commuters to buy Nespresso Original and Vertuo coffee capsules, machines and accessories, and also offer a recycling facility for used capsules.

The London Bridge store will be housed within a railway arch at the recently-refurbished mainline station. Features will include automatic checkout using RFID technology, to allow quick and easy shopping. But staff will be on hand for machine demonstrations and tastings.

The design of the boutique reflects the brand's current larger stores, and acknowledges Nespresso's environmental commitments by using sustainable materials – including table tops made of used coffee grounds from the brand's factory in Switzerland.

“Our boutiques play a key role in the delivery of our brand proposition, through both our flagship and self-service micro locations. Our innovative boutique concept reflects Nespresso's ongoing commitment to sustainability and recycling, alongside our focus on delivering premium customer experiences,” says Nespresso UK & Ireland managing director Guillaume Chesneau.

“Our new micro boutique in the capital’s busy London Bridge Station will give commuters quick and convenient access to their favourite products on the go. At the same time, customers will be able to enjoy the unique, immersive Nespresso experience we’re known for, through deeper learning and coffee exploration with our highly trained coffee specialists.”

The London Bridge store will be Nespresso's 57th store in the UK.