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SAP Data Network president mooted for Heineken board role

Drinks company Heineken announced today (9 January) that it will use its AGM in April to nominate SAP Data Network’s Ingrid-Helen Arnold to become a supervisory board member.

Arnold, who was appointed president of SAP's Data Network in April 2016 and tasked with building a new "data as a service" business for SAP globally, would bring significant tech expertise to the brand's supervisory board.

The SAP Data Network is viewed as a new growth engine for the software company, while Arnold's previous roles at the organisation have included leading its digital transformation as CIO and chief process officer.

Since driving the development of the Data Network division, Arnold has worked closely with the SAP executive board and relocated with her family from Europe to Silicon Valley, California.

At SAP, Arnold has also been part of the global managing board, head of enterprise analytics & innovative solutions, business controller for its Global Consulting Organisation, and COO for controlling.

She began her career in the finance department at building materials business Lafarge in Canada before joining SAP in 1996.

Earlier this week, Just-Drinks reported that Heineken is set to invest around £1 million in data-driven marketing, following what was reported as a successful trial of geo-targeted ads that encouraged people to visit their local pub. 

In December, Heineken announced that its supervisory board chairman, Hans Wijers, will be replaced by Jean-Marc Huët at April's AGM.

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