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Samsung supports mobile shopping with visual search tie-up

Samsung’s south-east Asia and Oceania division has agreed a new partnership with visual search technology provider ViSenze, which the companies say will make it easier for consumers to shop on their mobile phones.

Part of what is described as an “extensive collaboration between the smartphone manufacturer and the AI [artificial intelligence] technology provider”, ViSenze’s visual search capabilities will be integrated into several Samsung mobile devices.

Users can take a photograph and be directed to webpages where the exact or similar items they’ve snapped can be purchased instantly. The new technology will help support Samsung’s Shopping by Bixby Vision feature.

It is not completely clear how third-party retailers and brands can ensure their products are considered for these search results, but ViSenze said items from “Rakuten, Urban Outfitters, Zalora, and more” will appear in the visual search results. Japanese eCommerce titan Rakuten is one of Singapore-based ViSenze’s key investors, so clearly has a vested interest here.

Samsung joins a range of global retailers, including UK online fashion house and visual search pioneer, Asos, as a user of ViSenze’s technology.

Christopher Tarr, head of mobile services & partnerships at Samsung’s south-east Asia & Oceania division, commented: “We are thrilled to be partnering with one of the leaders in visual commerce technology, and making even more things happen for consumers in the south-east Asia and Oceania region.

“Thanks to ViSenze, customers in this region can now take mobile shopping to new heights via Shopping by Bixby Vision, which makes shopping easier than ever, via your camera. From inspiration to instant gratification – it is that simple.”  

Oliver Tan, CEO at ViSenze, added: “Consumers are exposed to countless products in their everyday lives that inspire and empower them to explore new trends.

“Samsung is one of the first major companies to capitalise on this, recognising how essential it is to ensure the path from discovery to purchase is effortless.”

Earlier this week, ViSenze announced it has raised $20 million in Series C funding. Asia-focused venture capital firm Gobi Partners, and European investor group Sonae IM co-led the funding round, which included participation from existing investors Rakuten and WI Harper, and new sources.

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