Rohan aims to drive in-store traffic with new digital campaign

Outdoor clothing retailer Rohan is looking to drive more traffic to its stores via a new location-based digital marketing strategy.

The Milton Keynes-based business has appointed agency Spike to develop a campaign that it hopes will increase customer numbers both online and in its stores across the UK.

The focus of the new marketing drive will be on promoting targeted Rohan locations – it has around 50 stores, including a flagship which opened in London’s St Martin’s Courtyard in 2018 – and the retailer will track shop visits in relation to the campaign. 

Ian Palmer, trading director at Rohan, commented: “After a successful period of digital consultancy with Spike, we were impressed by their knowledge and expertise, also showing excellent progress with paid search results.”

He added that the retailer is looking to develop its online local presence, and improve its overall digital strategy.

Rob Powell, director of Spike, noted: “It’s no secret that the high street is facing challenges, so having a cohesive digital strategy is essential.

“Combine this with Rohan’s exceptional customer service – [it] recently gained second place in the ‘Which? UK Retailer of the Year’ awards – and the impact could be fantastic.”