Our website uses cookies

Cookies enable us to provide the best experience possible and help us understand how visitors use our website. By browsing Essential Retail Magazine, you agree to our use of cookies.

Okay, I understand Learn more

Reshaping the store: John Lewis picks next cohort of JLab start-ups

John Lewis has chosen its latest cohort of innovative JLab start-ups. The six start-ups were whittled down from 160 companies which submitted business plans exploring the new role for shops in retail.

Eleven businesses pitched to a panel of judges at John Lewis & Partners in Southampton, with ideas all based around transforming the ways customers shop.

“Our search was for those entrepreneurs who might dare to think differently about the future of retail. Recent years have seen seismic changes in our sector, with a new benchmark in customer expectation every time they shop,” explained Peter Cross, customer experience director at John Lewis & Partners. 

“Shops simply have no option but to inspire and delight customers – offering both fantastic products and personalised seamless experiences. We believe the dynamic new businesses selected for further discussions with JLAB will help us continue to stretch, shape and deliver together for our customers in the future.” 

Last year, John Lewis announced its plans to extend its 12-week incubator from an annual programme to a year-long event.


The chosen JLab start-ups:

SeloyLive transform shop windows into huge interactive displays which customers can engage with and control from their fingertips. 

Oriient ensure customers can navigate directly to the products they desire in our shops and unlock further exploration of the store experience through their smartphone. 

Ruuby allows customers to book the very latest beauty treatments at home, or any other location they choose - office, shop and even a hotel.  

MemoMi enable customers to virtually try on a huge array of fashion and beauty products, providing an innovative way for customers to navigate choice and access truly personalised recommendations based on their detailed image profile and preferences. 

MakersCAFE are dialling up personalisation through 3D printing and laser cutting on customers most loved products and gift purchases. 

LettUs Grow are embracing the use of retail space in their pursuit of a more sustainable approach to farming, and as a route to reinvigorating communities, through the shared joy of growing. Their technology, through the growing of plants without soil anywhere in the world, is set to reimagine the world of farming and community gardening.  


What’s Hot on Essential Retail?