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#RBTE2018: Tokinomo wins Innovation and Trail Awards

Tokinomo’s motion sensor advertising solution, which brings products to life – through movement, sound and light – at the shelf-edge, was announced as the winner of RBTE's Innovation & Trail Awards 2018.

The award was presented at RBTE’s Big Party on the first day of the show.

Each year RBTE’s Innovation and Trail Awards celebrates and rewards the innovative solutions and leading technologies that are redefining the retail sector and supporting its digital evolution.

Ionut Vlad at Tokinomo, commented: “We delighted to win the award – RBTE is a great show and the Innovation and Trail Awards had so much innovation on display, so we were thrilled to be a part of it."

Matt Bradley, RBTE show director, added: “In today’s increasingly complex retail environment, innovation is critical to the success of modern multichannel retailing. The RBTE Innovation Trail and Awards hero the solutions and services that will drive future changes in the retail sector, and help ready retail businesses in futureproofing their operations – and this year we saw this in abundance.

“Tokinomo stood out to the judges for its innovative take on reaching new levels of in-store customer interaction, to drive engagement – and conversions – at the shelf edge."