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Quiz partners with Amplience to mobile optimise website

Quiz has revealed it is making improvements to its content management system to ramp up performance across mobile devices.

The Scottish fast-fashion retailer has partnered with Amplience to improve customer experience on mobile.

Quiz will roll out Amplience’s Dynamic Media and Content Hub solutions next month, which it hopes will lead to improved ROI from its online marketing campaigns.

The retail brand sees 30% of its sales come from online, with mobile traffic growing rapidly in recent years to 80% of total online traffic today.

“As a trend-led fast fashion brand, achieving a high velocity of content is essential to success. We buy close to the season to ensure our customer has access to the latest trends. This means there is only an average of four to eight weeks lead time for a campaign,” said Haroun Saleemi, head of eComerce at Quiz.

“Amplience will ensure that the creative and merchandising teams have all content at their fingertips. We hope this will empower our content team to be even more creative, and ensure that the experience is properly optimised for mobile customers.”

Quiz will see improvement to sales thanks to optimised imagery and improved site performance, while the new technology toolkit will also improve efficiency and productivity of the content team by reducing manual tasks through automation.

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