Pizza Hut UK serves up new restaurant analytics

Restaurant group Pizza Hut in the UK has made the bold claim it now has the “single source of truth” within its data thanks to a new investment in analytics used across its 400-plus estate.

Beverley D'Cruz, chief marketing officer for Pizza Hut Delivery in the UK, said the recently completed integration of technology company Manthan’s analytics platform has collated all company data from legacy systems and created easier access to operational and performance metrics to boost business decision making.

The software has been deployed across functions including sales, marketing, operations, guest experience, human resources, and planning, as part of a shift by the organisation to become more data-driven.

Manthan’s technology has given certain Pizza Hut employees access to on-the-go insights, meaning issues can be resolved more quickly than before.

“Manthan has demonstrated its ability to understand our business and our customers, and has the capability to deliver the highest levels of scalable technology innovation,” noted D'Cruz, who added that the partnership “has significantly boosted our operational and analytical efficiencies”.

Kate Vacovec, head of commercial planning at Pizza Hut UK & Europe, added: “We have significantly reduced time spent on analysing and driving insights around operational bottlenecks, sales challenges, promotional performance, store benchmarking and delays in reporting.

“With a 360-degree view of the customer, sales and operations, we are now poised to run a more efficient ship." 

Manthan, which is based in Bangalore, India, announced last year that it had signed a series of strategic partnership agreements with personalisation software business, RichRelevance, as part of a joint go-to-market proposition. The move sets the organisations on a path to consolidation and a more formal merger.