Pizza Hut to roll out Mastercard's mobile app payment in UK

Restaurant chain Pizza Hut will allow its UK customers to order, pay and split bills with Mastercard’s 'Qkr With Masterpass' mobile payment app later this month.

From 19 March, Pizza Hut UK will join a range of restaurant groups that have already added the mobile payment service to their offering.

Locations that already include Qkr as part of their payment options include WagamamaASK ItalianYoung’s PubsZizziByron, and Bird, as well as gastropub chain New World Trading.

According to Wagamama, use of the service saves customers 12 minutes on average, partly because they don’t have to wait for a waiter before paying the bill. Pizza Hut has invested in the service because of the customer convenience factor but also as part of a wider company target which involves putting technology investment at the heart of much it does.

Keith Frimley, IT director at Pizza Hut, remarked: “Rolling out Qkr is a fantastic opportunity for us to continue the innovation journey we are on as a brand.

“Over the last six years we have invested over £60 million in transforming our restaurants and menu, and this allows us to continue to improve the service and experience we offer our guests as well as embracing technology, which has become so central to modern culture.”

The Pizza Hut-Qkr arrangement was one of an array of announcements from Mastercard at this week’s Mobile World Congress (MWC).

Mastercard and Eataly unveiled a new partnership to introduce an Eataly Pay app integrated with Masterpass, at its restaurant in Milan. Similar to Pizza Hut, the aim of the partnership is to offer consumers a chance to pay with mobile when they are ready to make the transaction.

The MWC event in Barcelona this week also gave Mastercard a chance to showcase its Retail Mirror, co-developed with Oak Labs and Panasonic. The solution, which can be positioned in retailers’ changing rooms, turns into a customer interface when needed, giving shoppers a multitude of options, including the ability to pay or select their preferred method of delivery.

Earlier this week, Barclaycard announced Prezzo plans to trial a new ‘Dine & Dash’ payments solution. The restaurant chain is trying out a speedy mobile payment option, which combines a piece of Bluetooth-enabled hardware which is sat on the dining table called a “totem”, with an app on the customer’s smartphone.