Pets at Home launches interactive store of the future

Pets at Home has revealed a new ‘store of the future’ format as part of a million-pound makeover.

The pets retailer has launched this new format in two of its stores – Stockport and Chesterfield – and claims to offer customers a “fully immersive experience”.

The stores put emphasis on experience, offering customers and their pets services including a pet village which features dog washing stations, selfie spots and pet care classes. The new store format also sees a cat adoption lounge, in association with the RSPCA.

The new store format also features dedicated events areas which can be used for a multitude of live demonstrations including dog grooming, while customers can also see how fast their dog can compete in an agility course. Customers will also be able to book free food consultations with a nutrition advisor, as well as weight checks for their pets.

“We’ve always known that our stores are much more than just a convenience shop for pets and now we’re providing them with the million-pound makeover they deserve,” said group CEO of Pets at Home, Peter Pritchard.

“The store of the future is a destination for all pet lovers to shop, learn and pamper. The retail industry is constantly evolving, and many retailers are only targeting resources towards online platforms. We believe that this competitive landscape requires a combined online/offline offer to ensure the ultimate in convenience and personal service for our customers. Our store of the future boosts our offering for pet owners – with people, personality and most importantly – pets – at the centre of our business.”

What’s Hot on Essential Retail?