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Overseas mobile searches for UK brands on the rise

Overseas mobile searches for UK brands grew by 18% year on year in the third quarter of 2018 – edging up from the 17% growth experienced in the previous three-month period.

According to the British Retail Consortium (BRC)-Google Online Retail Monitor, growth in searches for UK brands was significantly higher from within the European Union (EU) than from non-EU nations. 

The top four general retail searches were all related to looking for discounts in the UK. Luxembourg demonstrated the strongest year-on-year growth in searches for UK brands from the EU, reporting a 30% upturn in the third quarter.

Home & garden was the category which saw the highest year-on-year growth for overseas mobile searches – at 38%. The same vertical saw growth of 13% for UK mobile users in the third quarter, according to the barometer.

Helen Dickinson, CEO of the BRC, remarked: “Consumers continue to look for the best deals online as we approach Black Friday."

She added: “There was strong growth in searches for UK brands from international consumers, and this growth was significantly higher from EU countries than elsewhere. If British companies are to capitalise on this increased interest within the EU, it will be vital for the British government to reach a deal to ensure frictionless trade after Brexit.”

Separate research released this week showed that city breaks, gym clothes and train tickets top the list for most searched for late night products, in the UK.

The analysis, conducted by blinds brand 247 Blinds, looked at Google search patterns to find the most searched for items between 10pm and 6am in the midst of the 2018 heatwave. The study revealed that 3:17am is the most popular time in the UK for late-night internet browsing.

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