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OneMarket quick off the mark in adding new retail partners

New retail technology player OneMarket has announced a number of new partnerships just days after becoming a standalone company.

The business, which diverged from Westfield shopping centre group as part of the mall operator’s confirmed acquisition by Unibail-Rodamco last week and operates multiple data-led retail tech solutions, has partnered with Guess, Express and New Stand.

Shopping centre owners/operators Macerich, Taubman and Steiner + Associates are also linking up with OneMarket, joining previously announced partnerships with Nordstrom and the company it originated from, Unibail-Rodamco/Westfield.

In-depth details about how these organisations are working with OneMarket, which operates solutions ranging from digital parking to e-receipt technology, have not been divulged. A common aim of the vendor’s suite, though, is to enable retailers to share data to help gain a competitive edge over Amazon, Alibaba and other eCommerce titans.

Giving an indication of how Taubman’s malls will deploy the technology, chief operating officer William Taubman noted: “Working with OneMarket will provide retailers and mall owners the opportunity to leverage a holistic set of data on each individual customer that not one company has possessed until now, including customers’ interests, what categories they shop, where they dine, how much they spend and how often.

“Ultimately, it will enable us to customise each shopping experience and make it more efficient.”

OneMarket says there are three core areas that fall under its network, adding that partners are either looking to boost consumer engagement, improve advertising techniques or gain detailed consumer insights.

For example, the advertising element allows retailers and shopping venues to explore co-marketing initiatives.

Don Kingsborough, CEO of OneMarket, commented: “We all have to urgently re-think our approach to retail if we want to win in the marketplace of today, and more importantly tomorrow.

“Collaboration, collective investment in technologies, higher industry standards, and a seamless, standardised way to shop for the consumer – this is just the beginning. Being united on a single platform will forever change the way we interact with our consumers and succeed as an industry.”