Next-gen store concept for upsized Pull&Bear in Liverpool

Inditex-owned urban fashion brand Pull&Bear is to upsize its Liverpool store and introduce its latest store format.

The branch, in the Liverpool ONE development, will be the first in the UK to get the brand’s new store concept, which is called 18,1 and was developed by an in-house team. It will feature an interactive catwalk instead of a window display.

At 1,000 sq m (10,118 sq ft) the extended store is more than 279 sq m (3,000 sq ft) bigger than the previous unit. It will stock the entire Pull&Bear fashion range for men and women, along with a dedicated section for shoes and accessories.

“We are thrilled to secure Pull&Bear’s first 18,1 concept store in the UK,” says Alison Clegg, director of asset management for Liverpool ONE owner Grosvenor Europe. “Inditex is the latest in a long list of leading brands to select Liverpool ONE for flagship stores.”

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