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Next and Ted Baker agree childrenswear supply partnership

Ted Baker has entered into a new product licence agreement with Next to support its growing childrenswear business.

Over the next five years, Next will create and sell Ted Baker childrenswear products.

The partnership, which replaces an existing tie-up between the UK fashion brand and Debenhams, aims to accelerate the expansion of Ted Baker's childrenswear collections. 

The new collections, spanning baby, boys' and girls' clothing, shoes and accessories, will launch in spring 2020 and will be sold through Next's retail channels and wholesale relationships, as well as through Ted Baker's websites.

Although the Debenhams' childrenswear supply deal will end on 29 February 2020, Ted Baker said it retains a mutually profitable relationship with the department store chain in the form of a licence partnership for lingerie and nightwear.

Lindsay Page, the new CEO of Ted Baker, who took on the role when founder Ray Kelvin left the business earlier this year amid accusations of inappropriate behaviour, commented: "Product licensing is a proven and highly successful pillar of Ted Baker's strategy to expand as a global lifestyle brand.

“It enables us to carefully develop the brand in new, relevant categories by leveraging the specialist product expertise of our carefully selected partners.”

She added: “I would like to take this opportunity to thank Debenhams for their skill and hard work in establishing and developing the Ted Baker childrenswear business and we will continue to work with them in other product categories.”

Page talked up Next as “a multichannel retailer with global capabilities and wholesale experience”, and said she expects the new relationship between the two companies to “deliver significant growth in the coming years”.

Simon Wolfson, CEO of Next, added: "We are thrilled to have the opportunity to help build and develop the Ted Baker children's business across the globe. 

“We have worked with Ted Baker for a number of years through Label and recognise the power of their brand."

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