New identity for Multrees Walk

Luxury Edinburgh shopping street Multrees Walk has been rebranded, with a new visual identity, signage, livery and website designed to appeal to both domestic and international shoppers.

LaSalle Investment Management commissioned Designhouse to create the new brand. It has employed a ‘hidden’ monogram within a sphere of leaves, and a new colour palette of turquoise, black, and gold.

The flexible design allows for seasonal customisation, helping to maintain customer interest with constant change.

“Edinburgh’s East End has undergone a huge transformation since built Multrees Walk in 2002 and we are now seeing the benefit of this,” says Steve Spray of LaSalle Investment Management.

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