New Hong Kong boutique for Shanghai Tang

‘Modern luxury’ retailer Shanghai Tang has opened a new boutique store in Pacific Place in Hong Kong. Alongside fashion ranges for men and women, the store offers a range of products such as bone china collection.

The store, designed and project managed by ST Design, follows the brand’s strategy of blending the old and the new, with Chinese-inspired elements.

Shanghai Tang is known for its use of mixed colours, and the new store introduces a plethora of paints and fabrics chosen to radiate a sense of warmth while distinguishing different sections of the store.

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