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Net-a-Porter offers try-before-you-buy for "Extremely Important People"

Forget VIP customers, Net-a-Porter is looking to cater for its EIPs [Extremely Important People] with a new try-before-you-buy service.

The online fashion retailer and its sister menswear company Mr Porter have launched 'Style Trial', which enables its top spending customers to order up to 30 items to try on at home with no commitment to purchase.

These products can be kept for a seven-day trial period, and payment will be taken for the items a customer chooses to keep while the unwanted goods will be collected from that person’s home.

Net-a-Porter has described Style Trial as invitation-only, bespoke offerings which include “highly curated at-home shopping consultations”. The items can be chosen by a customer or can be a curated selection from the personal shopper based on a brief.

In cities where the retail group’s premier delivery option is available, EIPs will be able to schedule consultations and appointments with their personal shopper, who will arrive at their door with a fully merchandised rail of clothing, and a jewellery and watch case featuring a selection of brands and styles to try.

Customers using the service will be gifted a silk, monogrammed robe during the fitting process.

Alison Loehnis, president of Net-a-Porter and Mr Porter, commented: “We are incredibly proud to offer a truly elevated personal shopping service to our EIPs.

“We are always looking to further enhance customer experience at Net-a-Porter and Mr Porter, and these new bespoke offerings are the next innovative step in better serving our customers within the comfort of their homes.”

Net-a-Porter offers a same-day premier delivery service in London, New York, Hong Kong, select zip codes in New Jersey and Connecticut, and a seasonal summer service to the Hamptons. Mr Porter, meanwhile, provides same-day delivery in all of these markets except Hong Kong.

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