NBrown increases agility with IBM cloud adoption

Retail group NBrown has deployed the IBM Cloud to enable a more agile and better customer service and experience.

NBrown, whose retail brands include JD Williams, Simply Be, and Jacamo, will be able to better serve its four million active customers more seamlessly across multiple digital channels and use more flexible credit options, and expand its reach into new marketplaces and geographies around the world.

The decision to use IBM Cloud will allow the company to deliver new Oracle applications, unifying financial and retail processes. 

Paul Briggs, programme manager at NBrown Group, said that even though cloud services in the overall marketplace are still maturing, a partner was needed who recognised this and would help it keep pace with the ever-changing retail market and its ambitions.

“IBM offered a successful mix – the necessary range of cloud services, industry leading applications, a true partnership focus, and an open door policy from global execs to the frontline team to deliver a compelling commercial offer. IBM is more than a technology supplier; it has become a trusted advisor,” Briggs said.

Laurence Haziot, IBM global managing director and general manager for IBM consumer industries, added: “Building e-commerce sites that performs well, are reliable and can scale rapidly during seasonal peak periods is absolutely critical for the Retailers. By using IBM Cloud, N Brown Group can process thousands of orders per day and scale its infrastructure based on demand.

“This is a crucial foundation for any successful retailer’s digital transformation, so now N Brown Group can focus on offering a better consumer experience across multiple channels.”

Earlier this week, NBrown appointed former Tesco UK & Ireland CEO Matt Davies to the position of chairman.