Nature Republic opens debut UK store

Korean 'K Beauty' brand Nature Republic has opened its first UK store, on London's Charing Cross Road.

The brand claims that the store is the first standalone K Beauty outlet in the UK. The store was designed by Nature Republic's head office design team in cooperation with Yujin Jung and Jae Cho of the company's UK team.

Opening a store in London is part of a global expansion plan by Nature Republic, which is planning further new stores across Asia, America and the Middle East.

Interiors have been inspired by nature, in an effort to reflect Nature Republic's core values and product standards. A focus on pure, clean products means the company uses just 10 core raw ingredients – including deep seawater, snail mucus, and ginseng – in its products.

Some of Nature Republic's products have been big sellers. A soothing and moisturising Aloe Vera gel sold more than 1 million in China in a single day.

An open plan layout has been enriched with plants and a 'living wall' installation.

Nature Republic UK managing director Yujin Jung said: “The Nature Republic London store hosts our hero products in an environment inspired by Mother Nature, reflecting Nature Republic's core values of delivering pure, clean products and experiences for everyone, of all budgets and skin concerns.

“Once inside, customers will experience an indulgent open plan layout with an ‘eco-friendly’ interior enriched with plants, a sink for sampling products, flowers and a living garden wall that is perfect for selfies. Products are clearly visible to make navigation effortless and enjoyable for our consumers, taking them on a journey to nature.

“With the success of our debut London store, our aim is to now increase our footprint across the UK, particularly in major cities such as Manchester.”