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Mulberry rolls out technology to increase agility in the supply chain

Mulberry is improving agility within its supply chain by rolling out a technology solution from Aptos which helps the luxury retailer prepare for pre-season and in-season planning.

The planning tool ties into Mulberry’s supply chain transformation, with the retailer focusing on Aptos’ PLM and supply chain management tools for the next phase of the project which will help it source faster with greater efficiency. The Aptos PLM solution will improve Mulberry’s collection of data from across the supply chain to provide accurate visibility of materials and costing, while the supply chain management functionality will support efficient order tracking with suppliers.

“With the market calling for greater agility and our business constantly expanding both in terms of geographies and channels, we not only had new planning needs, but also new requirements in terms of sourcing, costing, as well as increasing overall merchandising responsiveness,” explains Richard Cunningham, group IT director at Mulberry.

“We chose Aptos as our partner in our ‘Agile Supply Chain’ transformational program for the retail expertise of the Aptos team across all processes, the ability to cover the merchandise process from end-to-end, as well as the track record of satisfied customers.”

Daniel Winstanley, head of planning at Mulberry, added: “Implementing both pre-season and in-season planning modules has provided the Mulberry teams with the ideal opportunity to target best practice and evolve business process. The Aptos implementation structure and project team facilitated a quick and smooth project, which is already adding value for Mulberry.”

Founded in 1971, Mulberry has become an iconic British brand, known for its statement handbags. The retailer has also been going through a transformation of its store estate, with its redesigned Regent Street flagship opening its doors last September. The new store formats feature technology at the core, led by a sophisticated mobile point-of-sale (mPOS) solution using Apple devices, Tulip’s assisted selling application, and Adyen for payments.

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