M&S launches “behind-the-scenes” podcast

Marks & Spencer has launched a podcast tackling issues including sustainability and the history of the high street.

The British retailer has hired former broadcast journalist Rachel Silver to present the podcast and interview M&S colleagues and special guests.

Three, six-episode, series are planned, with the first series discussing sustainability. The inaugural episode – now available on iTunes and on the M&S coroporate website – is titled ‘The Cotton Challenge’ featuring interviews with Mike Barry, director of the M&S Plan A programme, and Lena Staafgard, COO, at the Better Cotton Initiative.

Episode two will see M&S director of food technology, Paul Willgoss, look into 2013’s horsemeat crisis and food traceability.

While more and more retailers have been investing in online content to engage with customers, this is the first time a big-name UK retailer has created a podcast series.

Presenter, Rachel Silver, said: “For a communications professional, it is fascinating to see how the way we tell our stories is changing, from experts writing on our business blog, via our social channels or on Style and Living on M&S.com. The M&S Podcast adds another dimension to this and enables us to hear from people on what they do and their opinions on the issues at the heart of the business.”

Click here to listen and subscribe to Essential Retail’s very own podcast, The Retail Ramble.