Morrisons tightens up its supply chain by sharing data

Morrisons has introduced a new data platform to help it work more collaboratively with its suppliers. By deploying the SKUtrak platform from Atheon Analytics, suppliers will be given more access to more operational data from across the supply chain.

Using this information, Morrisons expects it will be able to work more closely with suppliers to improve product availability and reduce waste.

“We are committed to providing our suppliers with the best information possible,” said Stuart McCarthy, head of supply chain at Morrisons. “We believe that by giving better visibility into service levels, depot and store stock, store availability and daily forecasts, we can work more collaboratively. Our goal is to improve the supply chain so that we better serve shoppers through excellent availability.”

The platform collects data from ePOS and supply chain systems to inform both the supermarket and suppliers on how products are performing across the entire supply chain. Suppliers can access the platform for free to use the insights to increase availability, reduce waste, improve promotional performance and ensure the right product is in the right place, at the right time.

Guy Cuthbert, CEO at Atheon Analytics added: “Morrisons is leading the field by providing their suppliers with intuitive, interactive visual reporting; helping suppliers make complex decisions with confidence. When suppliers understand what happened yesterday, in the context of recent trading performance, they can take appropriate action today to prevent problems tomorrow. Morrisons suppliers will be in a much better position to identify issues, understand opportunities and take appropriate action.”

The news comes as Morrisons announced price cuts to 500 grocery staples including coffee, biscuits and beef mince. The price reductions average at around 15% and will hopefully attract shoppers back to the grocery chain which has been suffering from a customer exodus to discounters Aldi and Lidl.