Ex-Tesco Mobile CEO takes group innovation director role

Claire Lorains
Claire Lorains

The UK’s largest retailer, Tesco, has appointed its first group innovation director.

Claire Lorains has left her role as CEO of Tesco Mobile to take on the new position, which reports straight into CEO, Dave Lewis.

When contacted by Essential Retail, Tesco was short on detail about what the new role will entail, but the move follows in the footsteps of other retailers in appointing a general innovation lead within the organisation.

In May, for example, health and beauty retailer Boots named Rich Corbridge as its director of innovation, to oversee development, testing and launch of new business models, as well as support the evolution of new digitally-enabled services across the company.

Lorains spent two and a half years in the Tesco Mobile hotseat, leading the network’s Tesco Clubcard partnership which includes a tie-up with the Clubcard Plus loyalty subscription service set to launch on 8 November.

Announced last week, the new £7.99 per month loyalty scheme will give new and existing Tesco Clubcard customers who opt in better value on weekly big shops, money off Tesco own brand items in store, and double data on their Tesco Mobile packages.

Tom Denyard
Tom Denyard

Meanwhile, Tom Denyard has replaced Lorains as CEO of Tesco Mobile, starting today (5 November). Denyard was chief operating officer of Tesco Malaysia, and has worked in multiple roles across the group as well as at Unilever and Marks & Spencer.

It has been a period of significant personnel change at Tesco over the last few weeks. The grocer also recently announced that group CEO Lewis will be stepping down from the top job next year, and will be replaced by Ken Murphy.

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