Mobile body-scanning tech start-up wins LVMH Innovation Award

Global luxury goods conglomerate LVMH has presented its 2019 Innovation Award to mobile body-scanning start-up, 3D Look.

Some 30 start-ups had been shortlisted for the annual prize which seeks companies that can rise to the challenge of "crafting the customer experience of tomorrow".

LVMH chairman and CEO, Bernard Arnault, and chief digital officer, Ian Rogers, presented 3D Look with the prize during the Viva Technology event in Paris on Friday – a three-day event that is widely viewed as France’s version of CES in Las Vegas.

3D Look is a US-based company that can create a 3D model of the body from smartphone photos, making it particularly useful for apparel retailers. To use the technology, customers take two photos of themselves – one from the front and one from the side – and 3D Look computes their measurements and body shape.

The tech recommends the right size for each customer and allows people to see what products look like via a ‘virtual try-on’ feature.

LVMH’s 30 shortlisted start-ups represented nine countries and spanned ten categories, ranging from omnichannel and supply chain, to clienteling, customer service, data analytics and artificial intelligence.

Included in the list was Allure Systems, a French business that digitises garments and models for eCommerce fashion players. Its visual studios let fashion brands generate images corresponding to all body types without models or photographers.

Other examples of start-ups up for the Innovation Award were Qloo, a predictive analytics firm, Slyce, a visual search tech company, and Nextail, an inventory allocation optimisation platform.

The LVMH Innovation Award was created to identify and support the development of start-ups, while encouraging what the company describes as “a virtuous circle of dialogue between LVMH Maisons” and the chosen organisations.

Rogers commented: “Most of the candidates who applied this year were from outside of France which reflects the success of this award and gives these young start-ups tremendous exposure at one of the world’s prime showcases for innovation.

“LVMH is focused on crafting the customer experience of tomorrow that is more compelling and memorable than ever thanks to synergies between our Maisons and the finalists in the LVMH Innovation Award."

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