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M&M's World in London lights up window with digital signage

M&M's World in London's Leicester Square has revealed animated digital signage in its store window. The computer animated (CG) 3D display features moving imagery which is projected onto blank M&M's bottles and is visible in the daylight as well as after dark.

The digital signage was designed by Project Artworks using Optoma's ProScene ZU650 laser technology and a 3D projection mapping software company, DisplayMapper

The digital signage can be remotely updated with fresh content, which is automatically re-mapped using saved 3D mapping settings of the blank bottles. The DisplayMapper software also provides users with 3D drawing tools so bespoke displays can be mapped onto any surface – users identify points on the content that is to be projected and match them to the relevant points on the intended projection surface

DisplayMapper MD, Tom Burch, said: "DisplayMapper breathes new life into displays by merging both the physical (the projection surface) and the digital (the content). As a low-cost, turnkey technology solution, DisplayMapper can help any business – big or small – create truly engaging projection-mapped displays. By combining video mapping, content management and projection control into one unit, DisplayMapper does for projection-mapping what digital signage did for LCD screens ten years ago."

Nick Price, Optoma’s territory manager, added: "Projection Artworks has installed both DisplayMapper and Optoma projectors for many of its stunning retail displays – including the Nestle Quality Street Asda campaign and the recent installations across ten of UGG’s European concept stores. This partnership reinforces this close relationship."