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Microsoft's first London store set for grand unveiling

Global technology powerhouse Microsoft is making the final preparations ahead of opening its new flagship Oxford Circus store, on Thursday 11 July.

The first physical UK retail store for the company will cover 21,932 sq ft and span three floors, enabling consumers to test and experience the latest Microsoft technology and services.

Visitors can expect to experience interactive zones, surrounded by immersive video walls that run throughout the store. They will be able to trial the tech business’s Surface, Windows, Office, Xbox and PC gaming, and HoloLens mixed-reality offerings.

In the store will be the ‘Microsoft Store Answer Desk’ which will give Microsoft users a chance to receive tech support and training, as well as a place to go for repairs and advice from trained staff.

A community theatre is in place, with a dedicated focus on facilitating technology, coding and STEM – science, technology, engineering and mathematics – learning opportunities. Microsoft said these sessions will be free and available all year round.

On 27 June, Microsoft launched a new interactive gaming experience aimed at piquing public interest and aiding marketing in the build-up to the new store opening.

A billboard, entitled ‘What’s in Store?’, featuring thousands of coloured boxes, was set up outside London’s King’s Cross Station. Each box contains a gift, including the chance to win a Microsoft product, while two people will win the opportunity to play some of the latest Xbox games with England and Manchester City footballer Raheem Sterling and Star Wars’ John Boyega in the new store.

Speaking in June, John Carter, senior store manager at the new Microsoft store, which has been brought to life in partnership with design and consulting business Gensler, said: “We’re excited to open our doors to the community on July 11.

“Our customers are at the forefront of everything we do, and the flagship Microsoft store will be a community hub where anyone can come to learn new skills, meet like-minded people and experience the best of Microsoft.”

He added: “From a gamer wanting to improve their skills and meet interesting people, a small business looking to get off the ground, through to a student wanting to learn more about digital skills, the flagship Microsoft store on Oxford Circus is a place for everyone.”

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