Menswear brand Farah upsizes Seven Dials store

Menswear brand Farah has relocated its branch in London’s Seven Dials, upsizing to a larger space after a strong performance from its original store in the area. The brand is now at 3 Earlham Street.

The new store has been designed by Yum Retail. Arranged over ground and basement levels, the store provides space for a larger collection of clothes and footwear.

Interiors feature a mix of bespoke and sourced furniture, reclaimed pottery floorboards, galvanized metals and vintage fluorescent lighting, inspired by 1950s-style British factories.

“We’re excited about this new chapter in our retail development. Earlham Street has always been our home in London, and this new store will allow us to provide an even better consumer experience,” says Farah brand director Mark McCann.

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