UK revenue hits £100m has revealed impressive results for 2018, which CEO, Philippe Chainieux, called a “strong year” despite “unprecedented change” in the retail sector.

Overall revenue was up 37% to £173 million, while revenue in the UK hit £100 million for the first time, an increase of 34% which accounted for 58% of turnover.

International sales were also strong, increasing 40% to £73 million and Chainieux said 2019 will be the year where Europe will overtake the UK as the brand’s biggest market. trades in nine European countries following a launch in Spain in October 2018. Meanwhile 2019 will see the brand also launch into Portugal, Italy, Denmark and Sweden.

“Over the past 18 months, we have seen an accelerating trend towards customers shopping online of big ticket items, driven by a massive shift in consumer behaviors and the rise of the digital generation,” said Chainieux.

The online retailer, which employees 500 staff, also revealed the expansion of its London Soho flagship showroom which has tripled in size to over 1,100 square meters, and features a raft of new technology. Technology advancements include large-format touch screens which enables customers to view the collection in 360°, as well as a postcard printer to create cards featuring product details in a shopper's preferred colour and size. The updated showroom will also give space to partner brands which will change on a regular basis, with the first 'residency' going to gardening start-up Patch. The new and improved space will soon also host a café.

Jo Jackson, chief creative officer of, added: “For us being a digitally-native brand, online will always come first, but we know a human connection with the brand can be a valuable midpoint in our customer journey. We are doing something different with our physical spaces. They are not shops, they are brand experiences. From being able to touch and feel fabrics, discovering new trends, getting personal style advice, attending a workshop with one of our independent designers, or even playing with new tech we are testing out in the space, these are all steps to build a deeper, and more personalised relationship with our customer.” also intends to take its showroom model to Europe, with the first opening in Hamburg in the coming months.

Chainieux concluded: “’s ambition is to create the leading design brand for the digital generation across Europe. The digital ‘millennial’ audience will account for 50% of consumers by 2022 and as such, to succeed it is important to craft an interaction where they are, meeting their expectations and building a design experience around them”

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