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Lush's latest Tokyo store features new retail technology

Cosmetics retailer Lush has unveiled its latest concept store and customer experience destination, featuring several noteworthy technology implementations.

The store in Tokyo’s busy Shinjuku station has been described by the retailer as “an experimental, imaginative retail space showcasing Lush’s innovation in technology, with exclusive product drops, and new ways to shop”.

One of those new ways to shop at Lush is the shoppable window, supported by the recently launched Lush Labs app platform, which is available in English, Korean, Japanese and simplified Chinese on iOS and Android.

Visitors can use the scan function to browse product information while in store, at home or via the storefront window, where a 24-hours-a-day display allows passers by to scan and shop curated collections and product drops.

Lush said using the so-called lens technology to demonstrate products and information is a move towards minimising packaging and reducing water wastage by showcasing products using video.

The retailer said the digital signage implementation has been introduced to match the shop to the urban landscape of Shinjuku, and it includes a four-storey 1,024cm x 352cm external LED screen. The content broadcast at the site is said to reflect the mood of Shinjuku at that time and aims to capture the attention of passers-by and commuters.

Lush's Tokyo store features a shoppable window
Lush's Tokyo store features a shoppable window

Lush said it also plans to convey company values, campaigns and its own marketing creativity using the digital signage.

The store, which offers new and popular products on the ground floor, an opportunity to learn about benefits of it ranges on the first floor, a more inspirational space for experimenting with items on floor two, and a soon-to-open spa facility on the top floor, is unique.

The entrance at Lush's latest Tokyo store
The entrance at Lush's latest Tokyo store
Further floors will offer inspirational spaces and a soon-to-open spa facility
Further floors will offer inspirational spaces and a soon-to-open spa facility

It also arrives just six months after Lush opened its #LushLabs Harajuku site, a store dedicated to the company’s standout bath bomb product.

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