Lush relocates to upsized store in Milton Keynes

Handmade bath and cosmetics brand Lush has relocated its Milton Keynes stores, upsizing in the process.

The brand's former site at Intu Milton Keynes has been closed, while a new branch – double the size of the old unit at 259 sq m (2,793 sq ft) – has opened at Centre:MK.

The new branch has been designed by an in-house team, and is described as an experience-led store. Situated at 58-60 Midsummer Arcade, it stocks Lush’s complete range of handmade ethical and sustainable products, including the latest festive collections. It features a layout and merchandising developed to encourage customers to interact with products. Lush employees are also on-hand to provide expert knowledge and demonstrations to customers, to further enhance the experience.

The store has opened in time for the Christmas trading period, during which Centre:MK is predicted to have footfall of more than 7 million.

“Our customers have been asking for a bigger shop for many years - this has been a long time coming. We can't wait to have more space for them all to shop comfortably this Christmas," said Lush store manager. Hannah Downs. 

“At Lush we pride ourselves on sourcing the most ethical materials possible and this includes the materials we use to fit our shops. We want to show that it is possible to have beautiful, innovative store design that supports our ethics as a company,” added Lush store design and materials researcher, Rosie Goodbourn.

Ed Sellick, asset manager for Centre:MK joint owners Hermes Investment Management and AustralianSuper, added:“Consumers are increasingly making more informed choices about where they shop and the brands they engage with. We are reflecting that in how we evolve Centre:MK’s offer, which is why Lush is such a key addition. They successfully combine great products with genuine purpose as a brand, something that reflects centre:mk’s position in the community and wider region.”