Lululemon marks shift from autumn to winter

Sportswear retailer Lululemon has installed window displays that explore how customers can 'Feel at One' with nature during the transition from autumn into winter.

The windows, and a supporting in-store display scheme, were created by VM specialist Lucky Fox.

Emphasis was placed on the style and functionality of Lululemon's outerwear collection, which takes on increased importance as the weather turns colder.

The window displays took inspiration from the brand’s autumn/winter campaign imagery, which was shot around Denver, Colorado, in the US. Lucky Fox designed a scheme that juxtaposed urban landscapes and mountain backdrops alongside the brand’s mannequin 'army'.

Large pieces of frosted acrylic are wrapped in the campaign imagery and back lit, filling the windows with light and warmth.

Impactful lighting was a key consideration for the window design, as it needed to be eye-catching in the lower light of autumnal days.

Framing the entire window and completing the scheme is a vitrine-style vinyl, giving the window the sense of a display case to achieve an editorial feel. In-store, large lightboxes were used to showcase campaign imagery stills.

Lululemon has more than 450 stores worldwide. It uses its branches to run a variety of events and clubs, and to host collaborations with brands such as Barry's Bootcamp and the Wilderness Collective, which it promotes extensively via social media.

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