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L'Oréal breaks down departmental silos with group chat tool

Internal communications tool Microsoft Teams has received a ringing endorsement from global beauty brand, L’Oréal.

Senior team members from L’Oréal have described the Microsoft 365 group chat platform as a way of breaking down departmental silos, and supporting more interaction and collaboration across the organisation.

The beauty brand launched the technology at the start of 2019, after a brief trial towards the end of the previous year. To date, more than 80% of the company’s 86,000 employees have adopted Teams, it said.

Barbara Lavernos, chief technology and operations officer at L’Oréal, noted: “This human interaction is creating intelligence, creating ideas, creating innovation.”

A plethora of internal communications tools are available for retailers. Krispy Kreme uses Yapster, for example, while Farfetch is a Workplace by Facebook customer, and Sainsbury’s and B&Q deploy Microsoft Yammer across their organisations.

Slack – used by many retailers and retail-related organisation such as Intu Digital, Ocado Technologies, and Vodafone – floated on the New York Stock Exchange earlier this year, highlighting the growing demand for internal communication tech.

Indeed, retailers are not restricted to one piece of software in this space, and there will often be several tools being used within an organisation.

However, L’Oréal is reporting wide-scale benefits from using Microsoft Teams, with Satyen Pradhan, a Hong Kong-based IT employee experience manager at the brand, saying the merchandising, legal and human resources teams were early adopters.

“The whole idea of introducing Teams in L’Oréal is about people not working in silos,” he explained.

“This has resulted in people working together. There’s more collaboration and working with fun. The GIFs and the memes available in Teams all help to lighten up the work environment.”

L’Oreal announced last week it is using tech company Talend’s data integration management software within a private environment on Microsoft Azure. By creating a data lake in this way, it said it has given its research and innovation division better and faster access to a pool of historical brand information for use in the development of new products.