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London flagship for Stance

Sock brand Stance has opened a London flagship store at 45 Carnaby Street. The brand opened its first store outside the US in November 2018, in nearby Covent Garden.

The 800 sq ft store has been designed by an in-house team working with Punks & Poets, a collective of cultural influencers connected to Stance, and which includes artists, athletes, stylists, and performers.

“We can’t wait to bring our brand to the Carnaby community. We have had some great success in the West End and Carnaby was the natural next step for us, sitting alongside some of the most iconic brands and retailers in London,” says Stance marketing director Rich Philip.

“We’re planning on using the store to help us celebrate creativity with artist workshops, experiential events and Punk and Poet signings. We will also showcase our latest collections of underwear and t-shirts, brand collaborations and some exciting Carnaby exclusives,” adds Philip.

“We are excited that Stance has opened in Carnaby. The brand’s creative and experimental style of retail fits perfectly in Carnaby and is a welcome addition to the iconic street,” says Samantha Bain-Mollison, head of retail at landlord Shaftesbury.