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Levi's store for Bullring

Global denim and fashion brand Levi’s is to open a new flagship store at the Bullring in Birmingham before the end of the year.

The 297 sq m (3,200 sq ft) store has been designed by an in-house team and will be located next to an existing branch of H&M. It will sell the brand’s full range of clothing for men and women.

“Birmingham has a thriving fashion community as the second biggest city in the UK. With its iconic architecture, Bullring is a much-coveted retail destination and this new store opening offers fans of the brand the right product offering in a great location,” says Levi’s VP for Europe North Richard Hurren.

“The new store will really complement the other great brands we have at Bullring & Grand Central,” adds Iain Mitchell, UK commercial director at landlord Hammerson.