Levi's focuses on direct to consumer innovation at annual hackathon

Global fashion brand Levi’s has completed its annual hackathon event, which helped introduce several new ideas into the business.

The organisation’s direct to consumer team hosted the company’s third annual hackathon last week, with employees from the IT, product and business department joining forces to create concepts that have the potential to be added to actual business operations.

Levi’s did not reveal the winning entries for this year, opting to keep those close to its chest, but ideas from previous hackathons have found their way into its customer proposition. Past projects that have come to life include the online cancellation option for consumers and the ‘Customisation at Levi.com’ tool.

There were 21 teams that took part in this year’s hackathon, aiming to develop concepts for “delivering a seamless omnichannel experience and driving efficiency – backed by working code”.

Jimmy Somarajan, manager at Levi’s direct to consumer IT team, commented: “We've always been known as the company that invented the blue jean, but we are always striving to achieve the next great thing.” 

Quinn Mefford, product manager of global eCommerce at Levi’s, added: “While the end result should focus on a functional software application, the creative problem solving and teamwork involved is by far the biggest takeaway.

“We’d like the participants to continue this thought process long after the event ends.”

Tesco’s research and development arm, Tesco Labs, held its annual hackathon in June. The winning entry was announced on Tuesday – and it was an app to help customers choose products based on dietary requirements.

The grocer already uses Spoon Guru's technology online to aid this process, and it appears supporting shoppers with special dietary requirements is a key target for the supermarket chain as it looks to stand out in a competitive market.