Levi's D2C boss extends role to lead Americas division

Fashion brand and retailer Levi’s has promoted direct to consumer (D2C) president, Marc Rosen, to the role of president of the brand's Americas division.

Rosen, who is a former Walmart technology executive, having been a senior vice president for information systems and then global eCommerce at the US grocer prior to joining Levi’s, will maintain his D2C role alongside his new responsibilities.

In addition to overseeing Levi’s global D2C push, Rosen will be in charge of commercial operations for the US, Canada, Mexico, Brazil and Latin America.

The move comes as Roy Bagattini announced he will be leaving his role as executive vice president and president for Levi’s Americas to assume the group CEO position at South African retail titan Woolworths.

Bagattini’s last day will be 16 February, and Levi’s CEO Chip Bergh thanked him for the “strong foundation” he has embedded at Levi’s, adding: “I know he will be a high-impact CEO in his next role.”

Commenting on Rosen, Bergh said: “Over the past six years, Marc has proven that he is an agile and collaborative leader who brings deep expertise and a growth mindset to every challenge.

“Marc has a proven track record, having led our D2C business through 15 consecutive quarters of double-digit growth. Marc’s passion for the consumer, paired with his extensive experience working with wholesale customers, makes him the perfect choice to lead our largest and most complex business.”

Levi’s will announce its financial results for its fourth quarter full year to 24 November 2019, on 30 January. Third quarter results showed a 4% increase in revenue but a 4% decline in net income, although sales and profit for the year to date showed a company in growth mode after its return to public markets.

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