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Larger shop-in-shop format for baby products brand Cybex

Baby products brand Cybex, which is best known for its pushchair, baby carrier and car seat products, has opened a shop-in-shop area at Kinnings Babythings, a Munich retailer that specialises in the furnishing of children’s rooms.

Cybex emphasises the design, safety and quality of its products, and wanted to reflect these features in the store design. It appointed DFROST to create the 100 sq m (1,079 sq ft) store environment and window display, which jointly display a broad range of products.

In keeping with the Cybex corporate colour scheme, the environment uses a black and white palette, along with customised fixtures. High pressure laminates were chosen to create a deep matt black finish on vertical surfaces, while the flooring was created by using poured polyurethane in high-gloss white.

The store includes a number of screens playing branded content, while a test track – featuring real cobblestone and pebble surfaces – has been provided to let customers get hands-on product experience. To allow events to be staged, a loudspeaker system has been installed.

Having previously operated smaller shop-in-shop units, Cybex is planning a future rollout of this larger format.