Kroger to roll out Scan, Bag, Go technology across US

US supermarket chain Kroger will make its internally-built ‘Scan, Bag, Go’ self-service retail technology available in 400 stores across North America this year.

Currently available in a number of test stores, the extension of the technology to 18 of its regional divisions in the US makes the service mainstream. It gives consumers an opportunity to use a wireless handheld scanner or their own mobile app to scan and bag products as they shop, before paying at fast checkout lanes.

Users of the technology are able to view and download digital coupons, keep a running total of their order, and view the current week's sales ad, as they navigate the Kroger store. The retailer says consumers will soon be able to pay in the app, which it says will facilitate even quicker grocery shopping experiences.

Chris Hjelm, Kroger's executive vice president and chief information officer, said: “With every new product, service and technology integration, Kroger is redefining the customer experience and reimagining the store of the future.

“After testing Scan, Bag, Go in several locations, we are bringing this transformative technology to new stores across the country."

Kroger’s wider roll-out of the technology comes a matter of weeks after Amazon Go opened its first grocery convenience store in Seattle, allowing shoppers to scan in on their mobile apps, choose their products and walk out without having to visit a checkout or member of staff. Customers are automatically charged as they exit the store.

Across the globe, there is ongoing and intensifying competition between grocery companies to provide faster, more personalised checkout experiences, as well as greater choice at the point of purchase. Waitrose and Sainsbury’s in the UK are among the supermarket chains offering self-serve, mobile-based shopping solutions in their stores.

And with Amazon’s latest move in Seattle, there is a growing feeling among the analyst community that the industry will see alternative versions of the eCommerce giant’s 'Just Walk Out' technology from incumbent players in the market.

Mary Ellen Adcock, Kroger's group vice president of retail operations, commented: “The installation of Scan, Bag, Go is a collaboration between the Kroger operations and tech teams that allows us to accelerate the adoption of new technologies in our stores.

"We are always excited to execute innovative ideas that benefit our customers' shopping experiences."

Scan, Bag, Go will be offered to customers as an option alongside traditional checkout lanes, self-checkout, online ordering, curb-side pickup, and home delivery in select cities.