Kikki.K appoints Tryzens for website rollout

Swedish design brand Kikki.K has hired Tryzens to redevelop its eCommerce site.

The new site will deliver a new online experience which reflects the brand's ethos for customers to "live their best lives every day". The website will also be flexible and better aligned to the stationary brand's expansion plans. 

Tryzens will enable a scalable solution that could be cost effectively rolled out around the world in support of the brand's ambitious expansion plans.

With stores in over 330 locations worldwide, including Australia, UK, New Zealand, Singapore and Hong Kong, Kikki.K CEO Iain Nairn, said: “Tryzens have a strong track record of success in digital commerce and assisting businesses with their online stores, customer engagement and international expansion.

“We have every confidence that this partnership is a step forward to realising our eCommerce plans for growth and delivering a world-class experience for our guests as we continue to inspire and empower them to live their best lives every day.”

Andy Burton, Tryzens group CEO, stated: “Tryzens were introduced to Kikki.K in 2017, and following an assessment of requirements and reviewing the commercial and operational fit of different technologies with their leadership team, it was evident that there is a really great business case and opportunity for Kikki.K to build on its considerable successes to date by facilitating smoother and swifter expansion.

“The new site will be able to handle surges in traffic and demand around peak season activity as well as to support the seamless launch of new capabilities and regional storefronts as and when required. This is a wonderful partnership between our teams where we get to collaborate with an innovative, trendy and positive brand that has a real passion behind its products to really inspire and empower people.  We believe this engagement will further extend the reach and success of this great business and look forward to a long and fruitful partnership.”