Kate Spade opens first UK pop-up

Fashion accessories brand Kate Spade New York is to open its only dedicated pop-up store in the UK at Liverpool ONE.

The New York City-based brand has picked a 244 sq m (2,625 sq ft) unit on Peter's Lane, in the town centre shopping and leisure destination. It will open tomorrow (6 December 2019).

Designed by an in-house team, the store will be fitted out with the brand’s signature tonal shades of pink, rose gold and deep green, with a mixed materials palette than includes marble, velvet and metal. It will stock Kate Spade's collection of 'optimistic' and feminine lifestyle accessories, including its handbags, attire, shoes, jewellery, homewares and tech accessories.

“We’re incredibly proud to be unveiling our new shop at Liverpool ONE, our brand and everything we make are a celebration of women—their personal style, confidence and realness. I’ve seen so much opportunity to evolve the brand since I started, and for me this new retail vision that customers will see reflected in this pop-up, is a much more modern expression of our original DNA and personality. We’re excited to be sharing our vision of optimistic femininity with Liverpool shopper, just in time for the holiday season,” said Kate Spade New York creative director, Nicola Glass.

“The pop-up store will add to the festive atmosphere we are creating throughout the destination and give visitors another reason to love Liverpool ONE,” added Alison Clegg, director of asset management at Liverpool One parent company Grosvenor Europe.

Kate Spade launched in 1993, with half a dozen handbag designs. It has since grown to be an interntational brand.