Joules appoints Asda's Nick Jones as new CEO

Joules has announced the appointment of Asda executive board member Nick Jones as its new CEO.

Jones, who is responsible for the performance of the grocer’s trading divisions across food, general merchandise and George clothing, will replace the fashion retailer’s Colin Porter, who gave notice of his retirement in April.

The new recruit brings to Joules around 25 years of retail experience, having also worked for Marks & Spencer (M&S) prior to his time at Asda. He joined the M&S graduate scheme in 1995 working across functions including buying & merchandising, sourcing and investor relations.  

He was latterly director of home, beauty & gifts at M&S before starting his Asda career in 2011, where he ran the George clothing brand. He is credited with driving innovation and overseeing a period of digital transformation at Asda’s non-food arm in the role of commercial director for George and general merchandise.

Ian Filby, non-executive chairman of Joules, commented: “On behalf of the board and everyone at Joules, I am thrilled to welcome Nick as our next CEO.

“Nick's extensive retail, brand and strategy credentials, as well as a clear alignment with the Joules values, made him the outstanding candidate for the role.”

Jones added: “I am delighted to be joining Joules at such an exciting time in the company's development. I have long admired Joules for its distinctive brand, its outstanding products and designs, and its connection with its customers.

"Whilst the business and brand has achieved fantastic growth over recent years, I share the board's view that there are tremendous growth opportunities ahead, driven, in particular, by further international expansion and online growth.”

The new CEO will start at Joules before the end of 2019 and, following a short handover period, Porter will step down.