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Jet.com partners with Spoon Guru

Jet.com has announced a partnership with Spoon Guru to enable its customers to quickly find foods on its website based on dietary requirements.

The Walmart-owned online shopping platform has enlisted Spoon Guru’s dietary requirement search tool to provide shoppers with the tailored search option. Customers can filter food searches by allergies or intolerances such as milk and tree nuts, as well as dietary requirements such as vegan, vegetarian, low saturated fat or high fibre.

Markus Stripf, Spoon Guru’s co-founder and co-CEO said: “64% of the world’s population is on some form of exclusion diet. Whether this is due to allergy, intolerance or health and lifestyle choices, the demand for a more personalised approach to food shopping is clear. With today’s technological advancements, customers especially in the US are looking for a more tailored shopping experience, as well as an easy and safe solution for finding the right food.”

Back in 2017, Tesco partnered with Spoon Guru to help customers find suitable foods when online shopping. Tesco customers can filter their food searches via dietary requirements and then displayed using Spoon Guru’s AI-enabled algorithms.

The retailer has seen an increase in basket conversation rates since the filter technology was introduced. Some search terms have seen up to a 420% increase in conversion.

Meanwhile, Whole Foods has also created a feature on its website to help customers find products via a special dietary requirement search tool.

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