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Jessops commits to physical retail with new store format

Photographic retailer Jessops is showing its commitment to physical stores, with the launch of a new store concept on Oxford Street in London. The format is being rolled out to the rest of the chain. Jessops employs 500 staff across 51 stores.

The brand, owned by entrepreneur and Dragons’ Den participant Peter Jones CBE, worked with design agency Liberation to develop the store. Jessops has invested more than £1.8m in making ‘intelligent improvements’ to its stores over the last 12 months.

The new format positions the store as a destination for all things photographic, from personalised gifts designed with ‘smartphone snappers’ in mind, to cameras, accessories and experiences for photography enthusiasts.

“Retail can have a bright future, as long as you’re bright about your future. For us that meant taking a long, hard (and honest) look at where our business had come from, where it was heading and where we’d like it to be. We’re back to being the UK’s favourite high street camera retailer at a time when everyone has a camera on their phone,” says Jessops chief executive Neil Old.

Jessops has been working with Liberation for the five years since Jones invested in the retailer. “They’ve supported us in making some brave decisions and helped us create the exciting new strategy that has put us at the centre of digital image-making and photo-sharing culture. Following the announcement of the Jessops strategic partnership with Fujifilm, the team at Liberation helped us to reinvent our image-making offer both in-store and online. We aim to be the destination for the selfie generation, photography enthusiasts and everything in between,” says Old.