JD Sports adds to its buy now, pay later options

JD Sports has announced it has introduced another buy now, pay later (BNPL) option for its customers today (13 February).

The sports equipment and fashion retailer has secured a partnership with BNPL provider, Laybuy, integrating its interest-free payments platform online to allow customers to spread the cost of purchases over six equal weekly instalments.

JD has offered its shoppers the opportunity to use fellow BNPL company, Klarna, for several years now, while it also introduced another service of this nature, Clearpay, earlier in 2019. Shoppers in their thousands across the UK are adopting this modern form of credit in order to pay for their goods, and retailers are implementing the relevant technology to facilitate it.

Gary Rohloff, managing director and co-founder of Laybuy, commented: “We know consumers want more choice at the checkout, and that weekly interest-free payments plans are important to them.

"It’s also great news for Laybuy users in the UK, who now have another exciting retailer to shop with.”

Laybuy recently installed its service at hair and beauty salon, Toni & Guy, allowing people to spread the cost of haircuts and treatments over six equal weekly payments, as well as helping high street mainstay WHSmith modernise its recently refreshed eCommerce offering with an additional payment method.

Each BNPL provider operates slightly differently, hence JD’s decision to offer a selection of them on its website.

Laybuy says it offers a completely “risk-free solution for retailers”, because they receive the full payment up-front when customers make a purchase, and Laybuy takes on the credit risk and has clearly stated terms for customers in the event of non-payment.

Rohloff, who launched Laybuy in the UK in March 2019 alongside his wife, Robyn, and son, Alex, is a former retail executive in his home country, New Zealand, where Laybuy already integrated into hundreds of businesses. Prior to using Laybuy, customers receive a credit and affordability check powered by Experian, which sets the respective credit limits.